Thursday, July 24, 2008

The Dove Effect - SC

In 2004 Dove launched the Dove Campaign for Real Beauty celebrating the 'real' woman's beauty.
As part of its campaign was the 'onslaught' ad.

Dove's parent company Unilever also owns Lynx, creating the greatest partnership since let's about Batman and Robin?

Incorporating only Dove and Lynx ads,

But Dove does have a point.

In one study, American women were asked to choose what their ideal build was and what they thought the build most attractive to men was. Women chose slimmer than average figures for both choices, though when American men were independently asked to choose the female build most attractive to them, they (the men) chose figures of average build, indicating that women may be misled as to how thin men prefer women to be. (Wikipedia)
Only 1% of Australian women consider themselves beautiful. (The Gruen Transfer)

Not to fear. In reality,And it ain't just me.

A-list actresses and flawless supermodels also got the thumbs down from men aged between 18 and 35 (SMH).

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